Case Study

KFC Case Study

Find out how KFC maximises sales and reduces waste through demand forecasting

KFC is a global Quick Service Restaurant (QSR) brand known for its finger-lickin’ good fried chicken. One of the secrets behind KFC’s success, is its focus on implementing reliable demand forecasting and inventory management processes, which have not always been an easy task.

 

The Challenges
  • Lost sales and inefficient labour practices hurt profitability – outdated demand forecasting processes were top-down, time-consuming, and rigid
  • Lack of visibility – head office based forecasts on their criteria but lacked visibility into local factors that can impact demand
  • Inconsistent and inefficient processes – managers manually created forecasts using a spreadsheet of store sales and inventory usage
  • No control over inaccuracies – over/under-scheduling and inventory waste
The Solution
  • MacromatiX cloud-based platform delivers low-touch, comprehensive demand forecasting for KFC
  • Intuitive applications and powerful automation provides flexible reporting, and daily workflows to help managers optimise their operations and productively plan, and adapt to changes
  • Inventory Management with built-in intelligence offers configurable business rules and data integrations to drive actionable insights for improving accuracy of ordering, counting, receiving and more
The Results
  • 95% accurate forecasting maximises revenue
  • Immediate reduction of labour and inventory waste
  • Visibility for corporate and store leadership
  • Seamless, efficient operations reduce customer wait times
  • Task automation frees managers to address customer-facing activities

Having a forecast you can trust is the first step in successful management of labour cost, food cost, and product availability and freshness.

Matt Forsyth

APAC Restaurant Technology Partner, KFC

Want to see how KFC APAC got these results?

Having a forecast you can trust is the first step in successful management of labour cost, food cost, and product availability and freshness.

Matt Forsyth

APAC Restaurant Technology Partner, KFC

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