Apps are permeating all aspects of food service, but how many is too many?
Apps have become ubiquitous in almost all aspects of our lives. Within the foodservice industry alone, there are apps to pre-order meals, apps to pay for them, apps to review our restaurant experience and apps to find our next dinner destination. While they won't be going away any time soon, one big question is increasingly being raised about the future of the technology: how many apps are too many?
Whipping out your smartphone to check into a hotel, pay for a meal or leave instant feedback is no longer a stretch for many customers. Meanwhile, operators are reaping the benefits of the valuable data on customer spending habits and preferences these systems provide.
But it's not just restaurants and hotels that are quickly realising the potential of apps: the likes of B&I, university, theatre and stadia caterers are increasingly getting in on the act, too. In fact, according to Christian Berthelsen, CTO of Fourth, it's within these sectors that apps could really take off. "We just want things to be quicker and more efficient in a stadium or contact catering cafeteria," he explains. "We're not there because we're looking for that personal experience you want in a restaurant."