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Case Study

Keeping Connected During COVID 19: How Effective Engagement Enabled Paul UK to Swiftly Adapt

Paul UK’s Learning and Development Manager, Dawn Humphries, shares the essential role communications played in adapting in unprecedented times.

Paul UK, an artisan bakery, boasts a 37-stong estate and offers a taste of France with its delicious pastries, cakes and coffee. Faced with mandatory closures due to the COVID-19 crisis, Paul UK are a forward-thinking operator who have led the way in successfully diversifying their operating model and offering to meet demand.

During the COVID pandemic, Paul UK was struggling with how to effectively communicate with and engage their team of 500+ employees. By successfully pivoting to a digital communication approach using Fourth Engage, they are enjoying great success.