Catering to health-conscious customers - minimal pain for maximum gain

Written by: Jane Handel

Catering to health-conscious customers.
In a competitive landscape, it’s essential that menus not only cater to those looking for healthier or low-calorie options, but also that guests can find this information quickly and easily to help them decide where to spend their money.

A recent survey by revealed that the number one New Year’s resolution is to eat healthier (71%), while more than half of respondents resolved to lose weight. Of those surveyed, 32% also wanted to save more and spend less money. With the right options, your menu can empower guests to stick to their resolutions, and attract healthy eaters to your restaurant.

Plus, the desire to eat healthier isn’t limited to the start of the year. Our research has shown that two-thirds of consumers want to know the nutritional information of every dish on the menu when dining out.

How can you use this healthy-eating trend to your advantage, and attract the ever-growing number of more health-conscious customers?

Menu options

The first step is including healthy options on your menu, which means equipping your chefs with the tools they need to get creative while keeping nutritional values in mind. With a recipe and menu engineering solution that includes nutritional information for each ingredient, your chefs can experiment with different recipe options and create menus that are lower in sugar or fat—without compromising flavor. 

Nutritional information isn’t the only thing to bear in mind. You also need to make sure that the healthy options will be both affordable for your guests and profitable for your business. With the right system, your chefs will be able to see how the different ingredients affect the cost of creating the dishes, and the achievable margins—allowing them to find innovative options that also make financial sense.

Menu publishing

Once the healthy options have been added to the menu, the updated information must be readily available to your guests. Scoping out websites and apps has become an essential part of deciding where to dine out. If nutritional information is missing and up-to-date menus are unavailable, health-conscious guests may go elsewhere.

This is where technology can help. With a menu and engineering solution, you can now automate the publishing of menus (and nutritional and allergen information) to your website, giving your prospective customers all the information they need when deciding where to go.

What’s more, these web pages and apps can be interactive, allowing customers to filter items and create a personalized dining experience. You can also include options for substitutions—if a guest chooses to customize a dish, nutritional information will update automatically.

Aside from making your business attractive to health-conscious diners, you’ll also be providing a positive customer experience. Even if a guest gives up early on their New Year’s resolution, they’ll still have a great reason to return.

Our complimentary white paper shows how nutritional and allergen information can be used as a competitive advantage.

Download white paper

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