Fourth Analytics and Wireless Social
We've partnered with Wi-Fi solutions provider Wireless Social, to integrate presence data into Fourth Analytics for deeper and richer context.
The Wireless Social platform tracks, among other things, the number of customers in a venue or location through Wi-Fi - not just those logged into Wi-Fi but anyone with a smartphone. When overlaying this data against sales data, operators can add greater clarity to figures. Equally, Wireless Social's geographical data can show how busy a city or region within a city has been on a particular day, again adding context to sales figures.
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