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We Are Fourth

Fourth is a leader in data-driven workforce management software and inventory management software for the retail, restaurant, and hospitality sectors.

With over 20 years of expertise in data and analytics, Fourth helps you conquer the day with actionable insights and demand forecasting to optimize operations, maximize margins, and empower employees. Today, Fourth is trusted by over 15,000 customers across 100,000 sites globally with 2.5 million users.

For press inquiries and information, see our Press Kit page.

Our Values

Fourth values signify the key attributes of the behaviors we exhibit in our daily interactions with our team members, customers, partners, and other key stakeholders.They embody our aspirations and goals for successful growth.

Adapt & Grow

We embrace innovation, agility, and continuous improvement to overcome challenges, achieve our goals, and strive for excellence.

Collaboration

When we work together with a common purpose, we achieve collective success.

Respect

Listening with intent to ideas and opinions, we embrace and celebrate differences, empowering people to be their best selves.

Fun

Sharing passion and excitement for everything we do.

Customer Focus

We listen to understand our customers, providing them with the best options to achieve their goals.

Honesty

Authenticity allows us to build trusted relationships. Where there is trust, there is meaning in what we do and who we are.
employees talking in a group

Our Collective Commitment to DEI

Diversity, Equity, and Inclusion are close to our hearts at Fourth. We believe that our differences make us stronger and a better reflection of the customers we serve.

We are committed to fostering an environment where differences are celebrated and valued, empowering every individual at Fourth.

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Caring about our Communities

Caring about people is part of our DNA. Our global teams participate in many local outreach and community impact projects, putting the members of our community at the forefront of our agenda.

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How our Journey Began

Our story began in 1999 with two individual companies on two separate continents with trailblazing entrepreneurs at their helms. Both shared similar goals ─ to streamline restaurant and hotel processes through intelligent technology. Both grew exponentially and became well-recognized brands in the technology sector — Fourth and HotSchedules.

Then in July 2019, these two companies merged to fulfill one shared goal as Fourth. Today, Fourth is a leader in data-driven workforce and inventory technology for the retail, restaurant, and hospitality sectors. With over 20 years of expertise in data and analytics, Fourth Intelligence is trusted by over 15,000 customers across 100,000 sites globally with 2.5 million users.

And as we continue our founders’ legacy, we are proud to advance the Fourth Industrial Revolution ─ the momentous change in our environment where disruptive technologies and trends will revolutionize how we live, work, and relate to one another. With the Fourth Intelligence Platform, we aim to transform how our customers conquer the day in the increasingly dynamic-paced environment in which they operate.

Fourth Leadership

Backed by Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $8.5 billion of capital under management and more than 17 years of market experience. They focus on providing stakeholders with solutions that meet their business and financial requirements.

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Conquer the Day

Save time, reduce costs, and increase profitability with Fourth’s intelligent solutions.

Reduce labor costs with accurate demand forecasting that eliminates over and understaffing.

Eliminate your HR burden with HR and payroll services that manage it for you.

Lower your COGS and drive increased profitability with inventory management solutions.

Trusted by Customers Worldwide

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Chief Executive Officer

Scott Collison is Chief Executive Officer of Fourth. He brings a track record of building category-defining products that change how companies operate.

Scott has held leadership roles at Microsoft, Salesforce, VMware, and Anaconda, the world’s most popular data science platform. Most recently, Scott was CEO of Personify, where he drove revenue growth and operational improvement that led to a successful acquisition by Momentive.

He holds a PhD in Cultural Anthropology and German from UC Berkeley — not the typical résumé line for a tech CEO, but one that shows up in how he leads: listen first, understand how people actually work, and build from there. At Fourth, that means getting closer to the restaurant and hospitality operators who depend on the platform every day, and making sure every product investment translates into real results for operators — stronger revenue, better margins, and simpler operations.

Scott is based in Austin, Texas.

Chief Technology Officer

Matt Woodroffe is Chief Technology Officer of Fourth. He has spent more than three decades in engineering and technology, leading software organisations across fintech, mobile communications and hospitality, with a consistent focus on turning complex technology into products customers can depend on.

Matt leads global technology at Fourth. Previously, he was Software Director at Fidessa, running development and QA teams across London, New York, Hong Kong and Ireland, and earlier held engineering leadership roles at Nokia, Motorola and Panasonic Mobile. He holds a BSc in Computer Science.

Outside of work, he is a keen cyclist who has competed in national and local events.

Matt is based in London.

Chief Revenue Officer

Trey Yost is Chief Revenue Officer of Fourth. He brings more than two decades of experience building and scaling revenue organizations at high-growth, private equity and venture-backed companies, with a consistent throughline: turning strong customer relationships into durable, compounding revenue growth.

Trey joins Fourth from Panorama Education, where as CRO he helped the organization reestablish sustained growth. Earlier in his career, he held senior sales leadership roles at Benevity, SiteMinder and Active Network, helping each company scale its go-to-market organization and, in several cases, drive toward a successful acquisition. He holds an MBA in Strategy & Entrepreneurship from Southern Methodist University and a BS in Finance from the University of Kansas.

Outside of work, Trey enjoys competing in and coaching others to complete triathlons, a discipline built on pacing, measurement, and steady improvement that carries directly into how he builds sales teams.

Trey is based in the Dallas-Fort Worth area.

Chief Marketing Officer

Nipul Chokshi is a B2B SaaS marketing executive with 15+ years building demand engines and revenue-aligned marketing organizations. Prior to joining Fourth, he has held senior marketing and strategy roles at large established brands as well as startups –  Dun & Bradstreet, Microsoft, Yammer, and Marketo. At Fourth, he leads global marketing with a focus on pipeline and bookings growth, brand, competitive positioning, and customer retention.

Chief Human Resources Officer

As Chief Human Resources Officer, Kristi Kelly leads the global talent strategy, scales organizational capabilities, and drives a culture of innovation, accountability, and inclusivity at Fourth. She is dedicated to establishing a world-class workplace where people are celebrated, valued, and empowered to succeed.

Kristi brings more than two decades of executive leadership architecting human capital strategies for high-growth technology and FinTech enterprises. Throughout her career, she has steered multinational teams through complex business transformations, market expansions, and cultural evolutions at organizations including Dynatrace, Dayforce, and Comdata. Through these high-performing organizational frameworks, Kristi ensures that both the business and its people are positioned to thrive.

She holds both a Master’s and a Bachelor of Science from Vanderbilt University. Outside the office, Kristi brings her signature energy to the tennis court and can frequently be found cheering loudly at her children’s sports games. She is proud to call Nashville, Tennessee home.

SVP, Accounting & Finance

Francesca Tomlinson is Senior Vice President, Accounting & Finance at Fourth. She brings extensive experience in financial management and business leadership, with a focus on strengthening financial performance, driving operational efficiency, and supporting strategic decision-making.

Before joining Fourth, Francesca held finance roles at ODEON Cinemas Group, Bank of America Merrill Lynch, The Peel Group, and Deloitte UK. Her experience across multiple industries spans commercial finance, financial reporting, and business planning. At Fourth, she previously served as Vice President of Financial Planning & Analysis, helping align financial strategy with business priorities and supporting the company’s growth.

Francesca brings a commercially focused and disciplined approach to financial leadership. She works closely with business leaders to improve financial visibility, strengthen accountability, and ensure financial resources and investments support the company’s long-term objectives.

Francesca holds an MSc in Translational Neuroscience.

Francesca is based in the Manchester area, United Kingdom.

SVP & GM, APAC

Paul Tregoning is SVP & General Manager, APAC at Fourth. He has built his career establishing teams that turn customer relationships into long-term partnerships, with a particular focus on delivery and crisis resolution.

Paul has been with Fourth for 12 years, growing the APAC business to 16 countries. He has supported the global expansion of enterprise QSR brands including McDonald’s and KFC, and works with many of the largest hospitality and restaurant operators in Australia and South East Asia.

Before Fourth, he spent a decade in payments, leading large-scale programs for some of the world’s largest financial institutions, alongside several years in M&A and retail.

Born in the UK and raised in Australia from his teens, Paul spends his time outside work in the shed doing woodwork, camping with the family, and following sport and music.

Paul is based in Sydney, Australia.

SVP & GM, EMEA

Alison is Fourth’s SVP and GM EMEA, responsible for leading Fourth’s overall EMEA business including the commercial, customer, product and professional services teams. She is an expert in implementing technology solutions within the hospitality industry that drive commercial impact, having led the deployment of Fourth solutions for a vast array of large operators. Alison has worked at Fourth for over 16 years, preceded by a 10-year stint in front-of-house hospitality roles.

SVP & GM, US Enterprise

Kristina Gansser is Senior Vice President and General Manager, US Enterprise at Fourth. She brings more than 20 years of experience in product and business leadership, with a focus on driving growth, strengthening customer relationships, and delivering technology solutions that address the needs of restaurant and hospitality operators.

Kristina previously served as Vice President of Product at Fourth and General Manager of PeopleMatter, the hiring and onboarding platform acquired by Fourth in 2021. Her background in product strategy and business operations gives her a strong understanding of how technology can improve operational efficiency and deliver measurable value to customers.

A graduate of Kennesaw State University, Kristina brings a practical, customer-focused approach to leadership. At Fourth, she focuses on aligning teams around business priorities, strengthening partnerships with large restaurant brands, and translating customer needs into solutions that drive long-term growth.

Kristina is based in Atlanta, Georgia.

SVP & GM, US Emerging

David Peirce is Senior Vice President and General Manager, Emerging at Fourth, where he leads go-to-market for the company’s small and medium business segment across product strategy, marketing, sales, professional services, and customer success. He focuses on giving restaurant and hospitality operators a simple, capital-efficient path to adopt Fourth’s workforce management and payroll solutions and see value quickly.

David brings more than 20 years of experience in customer success, support, and services leadership at cloud software companies including Saba Software and VMware. He holds a master’s degree in Economics from Rice University and bachelor’s degrees in Business Administration and Economics from Valparaiso University.

David lives near Boulder, Colorado, where he enjoys hiking and other outdoor activities.