Drowning in Data? Integrated Analytics Can Be Your Lifeboat.

How can you get the information you need, when you need it? How do you gain actionable insights from the data you have? Integrated analytics can help.

The software and systems that serve today’s hospitality industry are constantly gathering data. They amass a huge amount of information about how customers behave. And, they know how operations perform. It can be a life-saver for businesses, but it can also hinder progress.

Operators and managers feel the pressure to collect as much data as possible. They want to run their business with data-driven precision. In theory, it makes sense: we should use the information we gather to make smart decisions. In practice, however, we often feel inundated by information. Data, data everywhere — but not much to use, or use in time.

The fact is, assembling data from different systems and platforms can be impractical. Not to mention expensive! We’ve found that managers spend a huge amount of time and effort manually creating KPI reports each week. What happens to that data, and all the time spent drilling down into it? By the time completed reports can be reviewed, it’s often too late to have an impact. The sheer volume of data to comb through makes it tough to gain actionable insights. Plus, the flood of data available makes it hard to identify new correlations, draw conclusions, or get the right information quickly.

With such a huge manual effort to compile and analyze data, many businesses take the easier route. They operate in silos and produce narrow reports, so they can get reporting done quickly. Of course, this ignores a major opportunity to get an holistic understanding of the business. What’s worse, there’s no insight into how these teams can work more efficiently as part of a larger organization.

Learn more about Data & Analytics for Hospitality

A Better Way to Manage Data

So, what can you do? Imagine what it would be like to have a true 360-degree view. One that isn’t outdated by the time you get to look at it. A picture of your operations that shows you the impact of your decisions across the board. An understanding based on automated correlations of data from all your different systems. It sounds too good to be true, right? You would save a tangible amount of time (and money). Plus, you’d gain more profound insights, with overlaid information revealing previously hidden trends. As a result, you could act quickly, decisively and effectively.

Fourth Analytics does just that. It gathers data from our fully-integrated Workforce and Inventory solutions, while also pulling data from:

  • POS
  • Customer sentiment from review sites
  • Guest satisfaction scores
  • Health and safety
  • Weather forecasts
  • Employee feedback and pulse surveys
  • Kitchen management systems
  • …any many more systems
In fact, our library of APIs allows any tech partner to easily connect to the Fourth platform and share data. Drawing together data from multiple systems into one central place, and automatically correlating data in predefined dashboards and reports, lifts the burden of hunting and gathering data from your teams. As a result, they have more time to focus on delivering outstanding customer experiences. Importantly, it also gives operators an easy understanding of where improvements can be made. This clears the way for smarter, more profitable decisions.
Get in touch here to see how Fourth solutions can help your business. Or, to learn more about Data and Analytics in hospitality, download our free white paper.

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