Boosting Sales by 15%: Thai Leisure’s Journey to Operational Excellence with Fourth 

On a mission to take their entire operations to the next level, Thai Leisure Group embraced Fourth’s Workforce Management platform, resulting in significant improvements in sales, costs and effectiveness of their managers.

22% reduction in over-scheduling

1% YOY labour saving (despite wage increases)

7% increase in scheduling accuracy

We wanted to give our managers a tool that would allow them to maximise opportunities at each site. The system always learns, and the more information we get, the more we can learn about our business.

— Richard Simpson, Director of Operations (Chaophraya), Thai Leisure Group

IndustryRestaurant
Locations16
Employees700
ProductsWorkforce Management
SolutionsHR & payroll,
Revenue Based Scheduling,
Advanced Analytics
Customer Since2014

Customer Profile

A family-owned UK restaurant group, Thai Leisure spans 16 restaurants across two brands: Chaophraya and Thaikhun. The business was founded in Leeds in 2004 by Kim Kwaikraihott and Martin Stead with a vision to bring the taste and values of Thailand, Kim’s homeland, to the UK.

Challenges Faced

With 16 restaurants, the time had come to move beyond a manual mechanism to automate operations. Inadequate systems and processes led to delays, continually rising resource requirements, and human error. Schedules and payroll were handled in Excel spreadsheets – generating inaccurate reporting and a lack of visibility of good data to inform decision making.

Business managers relied on historical practices to guide on forecasting sales and team levels, often leading to repeated missed opportunities. Reactive responses were typical – rectifying or justifying past performance, over proactive planning and building for better.

Solution

Seeking a best-in-class solution, Thai Leisure partnered with Fourth, leveraging their Technology and Consulting expertise, to fuel the operator’s continued growth.

Results Achieved

Proven technology from Fourth allowed managers to stay front of house and focus on delivering excellent customer service and great food, resulting in a 15.7% sales increase. It also renewed confidence top down that schedules are built with sales growth, guest experience, and team welfare prioritised. Also delivering upon our success criteria:

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Sales: +1 (877) 539-5156

Support: +1 (877) 720-8578